A Lifetime of Learning and Leading

Throughout Richard Peddie’s groundbreaking career he’s used vision and values to realize great success on and off the playing field. Learn how he went from undergrad to President of MLSE to a Passionate City Builder.

Always the apt bargainer, Richard convinced his principal to bump his 64% to a 65%—the grade needed to attend the University of Windsor’s program for American-born students.


Leaves Windsor’s Massey Collegiate …without his highschool diploma...

In school, Richard wrote down his dream to run an NBA basketball team, not knowing that writing down your dreams dramatically increases your probability of realizing them.


Graduates from the University of Windsor Business School, now known as the Odette School of Business.

Joins Colgate in Sales & Marketing.


Leaves Colgate for General Foods (today Kraft Foods) where he’s quickly promoted to VP.


Becomes President of Hostess Foods, a division of General Foods.

Under Richard, Pillsbury experienced record growth and was named one of Canada’s “100 Best Companies”.


Becomes President and CEO of Pillsbury Canada.


Receives the Donald B. McCaskill award for Marketing Excellence in Canada.


Accepts a position as President & CEO of the SkyDome, known today as the Rogers Centre.

Under Richard, the SkyDome was chosen as the North American Stadium of the Year four years in a row.

Richard hosted more than 1000 events and entertained close to 30,000,000 guests at the SkyDome.



Receives the “North American Facility Manager of the Year” award.

Teams up with Larry Tanenbaum and applies for a NBA Toronto franchise.


Named President and COO of NetStar Communications (TSN, RDS, Discovery Channel).

Under Richard, MLSE grew from an enterprise value of three hundred million dollars to two billion.


Though Richard lost his bid for the NBA, his application lead to a big win for Canada: a team for Toronto!


Named President and CEO of the Raptors, fulfilling the very dream he had written down 29 years earlier.


Maple Leafs buy the Raptors, creating Maple Leaf Sports & Entertainment (MLSE) with Richard as President and CEO.

Builds the $500 million Maple Leaf Square.


Richard, or rather, Dr. Peddie, is awarded an honourary Doctorate from the University of Windsor.


Brings soccer (football) to Toronto with the launch of the TFC.

Builds BMO Field.

Richard is still a regular 
at Odette School of Business, holding 
talks as the “Leader in Residence”.


Retires from MLSE.

Odette School of Business launches “The Richard Peddie Leadership Initiative” to help create 21st century leaders.

Richard and his wife Colleen found a charitable foundation to help Toronto youth.

Despite telling people he is only going to write one book he writes “21 Leadership Lessons” in 2015


American Marketing Association (AMA) inducts Richard into Marketing Hall of Legends as a “Mentor”.


Passionate City Builder

And he's not done yet.

Keep following Richard Peddie as he makes strides towards a better Toronto.