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A Lifetime of Learning and Leading

Throughout Richard Peddie’s groundbreaking career he’s used vision and values to realize great success on and off the playing field. Learn how he went from undergrad to President of MLSE to a Passionate City Builder.

Always the apt bargainer, Richard convinced his principal to bump his 64% to a 65%—the grade needed to attend the University of Windsor’s program for American-born students.

1965

Leaves Windsor’s Massey Collegiate …without his highschool diploma...

In school, Richard wrote down his dream to run an NBA basketball team, not knowing that writing down your dreams dramatically increases your probability of realizing them.

1970

Graduates from the University of Windsor Business School, now known as the Odette School of Business.

Joins Colgate in Sales & Marketing.

1973

Leaves Colgate for General Foods (today Kraft Foods) where he’s quickly promoted to VP.

1983

Becomes President of Hostess Foods, a division of General Foods.

Under Richard, Pillsbury experienced record growth and was named one of Canada’s “100 Best Companies”.

1985

Becomes President and CEO of Pillsbury Canada.

1988

Receives the Donald B. McCaskill award for Marketing Excellence in Canada.

1989

Accepts a position as President & CEO of the SkyDome, known today as the Rogers Centre.

Under Richard, the SkyDome was chosen as the North American Stadium of the Year four years in a row.

Richard hosted more than 1000 events and entertained close to 30,000,000 guests at the SkyDome.

1991

1992

Receives the “North American Facility Manager of the Year” award.

Teams up with Larry Tanenbaum and applies for a NBA Toronto franchise.

1994

Named President and COO of NetStar Communications (TSN, RDS, Discovery Channel).

Under Richard, MLSE grew from an enterprise value of three hundred million dollars to two billion.

1995

Though Richard lost his bid for the NBA, his application lead to a big win for Canada: a team for Toronto!

1996

Named President and CEO of the Raptors, fulfilling the very dream he had written down 29 years earlier.

1998

Maple Leafs buy the Raptors, creating Maple Leaf Sports & Entertainment (MLSE) with Richard as President and CEO.

Builds the $500 million Maple Leaf Square.

2001

Richard, or rather, Dr. Peddie, is awarded an honourary Doctorate from the University of Windsor.

2007

Brings soccer (football) to Toronto with the launch of the TFC.

Builds BMO Field.

Richard is still a regular 
at Odette School of Business, holding 
talks as the “Leader in Residence”.

2012

Retires from MLSE.

Odette School of Business launches “The Richard Peddie Leadership Initiative” to help create 21st century leaders.

Richard and his wife Colleen found a charitable foundation to help Toronto youth.

Despite telling people he is only going to write one book he writes “21 Leadership Lessons” in 2015

2016

American Marketing Association (AMA) inducts Richard into Marketing Hall of Legends as a “Mentor”.

Today

Passionate City Builder

And he's not done yet.

Keep following Richard Peddie as he makes strides towards a better Toronto.